Here the status quo is challenged to think strategically about visual innovation while defining and maintaining visual standards. Understanding the culture around us helps inform the work and to create communications that connect. Being part of the design community, marketing, culture at large keeps our pulse on what’s next. What’s now. And what it can be.
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Design Fireside
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Design Fireside is the work of Sumara Fireside, an award
winning designer focused on the full brand experience.
With a focus on the relationship between design and brand I consider myself a a creative pragmatistic, balancing out the craft of design along with the strategy. Working for museums, cultural institutions and other design practices.
Category: Animation , Application , Art Direction , Brand Development , Creative Direction , Design , Experiential , Graphic Design , Social Media , Video
Award-winning multi-disciplinary senior creative with a focus on creating modern and engaging experiential marketing for the full brand experience. I believe in creating work that is intentional and strategic while also aesthetically strong and beautiful. I’m constantly asking “why” and “what if” as I’m a big-picture thinker able to capture the nuance of intricate details. I lead creative with superior communication skills and work with various stakeholders and clients throughout the entire process. My instagram bio sums it up best: I work in color, but I only wear black. Creative Director at the International Interior Design Association, Board member at The Society of Typographic Arts. Former museum Art Director.
What's light me up
Here the status quo is challenged to think strategically about visual innovation while defining and maintaining visual standards. Understanding the culture around us helps inform the work and to create communications that connect. Being part of the design community, marketing, culture at large keeps our pulse on what’s next. What’s now. And what it can be.
