what’s lighting me up
Here the status quo is challenged to think strategically about visual innovation while defining and maintaining visual standards. Understanding the culture around us helps inform the work and to create communications that connect. Being part of the design community, marketing, culture at large keeps our pulse on what’s next. What’s now. And what it can be.
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sumara fireside, design as intended

With a focus on the relationship between design and brand I consider myself a  creative pragmatist, balancing out the craft of design along with the strategy. Working for museums, cultural institutions and companies making a difference. Creative Director at the International Interior Design Association, Board member at The Society of Typographic Arts. Former museum Art Director. Here the status quo is challenged to think strategically about visual innovation while defining and maintaining visual standards. Understanding the culture around us helps inform the work and to create communications that connect. Being part of the design community, marketing, culture at large keeps our pulse on what’s next. What’s now. And what it can be.