about sumara

multi-disciplinary strategic design and direction with a focus on the brand experience

I am an award-winning multi-disciplinary senior creative with a focus on creating modern and engaging experiential marketing for the full brand experience. I believe in creating work that is intentional and strategic while also aesthetically strong and beautiful. I’m constantly asking “why” and “what if” as I’m a big-picture thinker able to capture the nuance of intricate details. I lead creative with superior communication skills and work with various stakeholders and clients throughout the entire process.

From design associations to museums, studios to agencies, from start-ups to educator, my years of experience has given me the opportunity to see many different sides of the design/marketing and sales process. I take with that the ability to understand what it takes to create a strong team, work with leadership, and mentor designers and team members to create amazing work that delivers.

 

My work expands multiple mediums that include print, interactive, environmental, packaging and surface design. I lead creative ideation, challenge the status quo, think strategically about visual innovation while defining and maintaining visual standards. I mentor and partner with other creatives and teams to help improve the visual process that includes maintaining visual consistency of a brand across all mediums. I continue to pursue quality and innovation while managing a team, budgets, and client relationships.

As a creative, some of my influences are rich and beautiful textiles, architecture, nature and interior environments. I am passionate about learning the cultural anthropology around us and find inspiration comes from anywhere, anyone and anything. I enjoy collaborating with other creatives to solve design challenges outside traditional thinking. My motto is “always keep your eyes and ears open and keep a curious mind”.

The work
01. Projects

Experiential Design, Identity design, Development of Brand Systems, Art Direction, Concept + Design , Wayfinding and Signage, Motion Design, Marketing, Naming/Tag-line Development, Annual Reports, Environmental Design, Exhibition Design, Packaging, Advertising, Brand Guidelines, Internal Communications and Brand Launch, Collateral Systems, Editorial Design, Advertising Campaigns, Corporate Communications, Data Visualization, Information Design, Packaging Design, Web Design, Packaging, Surface Design, Book Cover Design, Direct Mail.

02. Companies

Abbott Laboratories, Andersen Global, Anti-Defamation League, AXA Advisors, BP, CDW, Common Threads, DePaul University, Discover Financial Services, Fujitsu, Heartland Health Centers, Hospira, International Interior Design Association (IIDA), Illinois Poison Center, Jewish Community Centers of Chicago, McDonald’s Corporation, The Milwaukee Public Museum, The Museum of Science and Industry, PCC Community Wellness Centers, Philips, SWC

03. Industries

Health + Wellness, Interiors & Architecture, Arts & Culture, Banking & Finance, Design & Architecture, Education, Civic & Public, Fashion & Beauty, Food & Drink, Healthcare, Retail, Hospitality & Leisure, Professional Services, Technology, Publishing, Real Estate, Manufacturing & Industrials, Not-for-Profit