Each year 500 leading companies and 50,000 design professionals attend three days in Chicago at The Merchandise Mart for NeoCon, the commercial design industry’s “launch pad for innovation—offering ideas and introductions that shape the built environment today and into the future.”

With products and services in areas such as furniture, fabrics, flooring, interior building products, interior finishes and technology, the goal was to create a brand experience that designers could connect with.

Inspired by Executive Vice President and CEO Cheryl S. Durst's design manifesto, this writing became the visual direction that would weave through all of the event and programming marketing. Designed using Helvetica, which seemed the most appropriate typeface for a design manifesto, the clean lines, no-nonsense shapes and simple efficiency give balance to so many words. Each word was associated with a color that had an emotional or historical connection. The manifesto itself appeared in many forms including the entirety, partial, and as a graphic and repeating design element.

Marketing: print, web, clothing, advertising, signage, wayfinding, premium swag and a food truck. How Best of Design Award, 2018