All that work and what was it done for? It’s a little line from a song I keep hearing on social and exactly what I was thinking all the people involved in elevating brands at Bloomingdales and Jo Malone would have thought if they…

As a designer, it’s our job to make connections. Not just the personal kind, (while that’s important) but the ones were seemingly unrelated things can be woven together. It’s usually not obvious at first and sometimes not at all, but we need to make…