Industry Roundtable convenes diverse thought leaders and decision-makers across firms, manufacturers, and academia that provide thought-provoking presentations and high-level, open dialog among industry leaders. 

This annual event has a different them each year, and for the 27th, one of the topics was unlocking the secrets of how the human brain experiences design and data-based foresight to shape the future. These themes led to the design of a dynamic logo that created the foundation for the visual direction for the event. With a bold color palette and mix of patterns within the mark, the flat design inspired the addition of  supporting visuals that included the use of infographics to re-iiterate the theme of data, joy and design.

Details like custom bingo cards, name tags and signage all add to the experience of creating an intimate event where it's obvious no detail goes without notice.