Sustainable Design Competition

City of Chicago was celebrating City in a Garden as part of a sustainable design competition to promote the natural and beautiful places throughout the city. A design competition challenged creatives to visually explore the idea of greenery as well as having the campaign name in a design that would be shown throughout the city in different neighborhoods in bus shelters and newspaper stands. Twelve designs were selected.

Because the skyline is such a recognized symbol, I wanted to treat it in a manner that was more expression and abstract than the typical literal representations of the city. Type used was a mix of my own handwriting and an elegant serif type in different sizes to reinforce a playful and lively feeling. neighborhoods