All that work and what was it done for?

All that work and what was it done for? It’s a little line from a song I keep hearing on social and exactly what I was thinking all the people involved in elevating brands at Bloomingdales and Jo Malone would have thought if they

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Random not random thoughts at 4 am.

As a designer, it’s our job to make connections. Not just the personal kind, (while that’s important) but the ones were seemingly unrelated things can be woven together. It’s usually not obvious at first and sometimes not at all, but we need to make

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Surprise and delight.

Surprise and delight. Two words that run through my brain often. A little mantra if you will that comes from my CEO, Cheryl S. Durst. She might have said it once or a hundred times, I can’t remember because it plays in my head

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that was nice

It’s Sunday, New Year’s Eve, and of course, I’m looking back at the past year. It’s usually at this time I share my top nine projects of the year, but instead, I’m going to share this. My absolute favorite and unsolicited comment from social

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Bag Lady

Fall is my happy season. I get excited over warm sweaters and scarfs, the smells of an outdoor fire, pumpkin ravioli, the colors of nature, apple picking and cider donuts, boots. Especially boots. Recently I went to a well know shoe store and bought

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let’s talk design

When I talk about design, I tend to use evocative words like connection, storytelling, flow. Then there are the words you need to know when it comes to executing the work such as pixels, feet, inches, elevation, interface, perfect binding, saddle stitch, text weight,

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