design as intended

sumara fireside

Sets the design strategy, vision, and direction, overseeing multiple product categories and design disciplines. Accountable for organizational development, innovation, and design sourcing strategies that ensure alignment with strategic goals.
Award-winning creative leader and visual storyteller with extensive experience in crafting creative strategies and executing projects across various media types and platforms with a focus on elevating brands to create contemporary and captivating experiences. Spearheads the development and execution of innovative creative strategies. Leads and mentors a creative team with excellent communication skills and a global aesthetic to create work that delivers on time, on budget, and on strategy. Sets the design strategy, vision, and direction, overseeing multiple product categories and design disciplines. Fostering a supportive, collaborative, efficient environment and work culture that enables the team to thrive. Keeps up with industry trends and technologies to maintain implemented best practices and streamlined processes. Partnering with key stakeholders and clients to create exceptional outcomes that increase engagement across all platforms, including experiential, digital, social, and print.

Create, pitch, execute creative

Oversee, manage, mentor and lead creative teams

Develops internal and external visual strategies and design systems

Ability to manage multiple projects simultaneously

Experience in print, digital and experiential design solutions

Leads across multiple teams for collaboration

Project management experience working with multiple stakeholders

Leadership experience and business acumen

Knowledge of marketing and advertising principles

Ability to present and sell creative to key stakeholders and clients

B to B, B to C, CPG, startup, marketing agency, design studio, non-profit, in-house, museum experience

Problem solver based on strategy

Manages client relationships

Assigns work and watches workload to keep projects moving

Ability to write and translate creative briefs

Art direction for photo and video

Work with vendors for estimates and production

Recommends best practices, ways for efficiency, tools

Considers additional ways to increase revenue

Ability to run a critique

Strong organizational skills

Manages vendor relationships, works with contracting and budgeting needs

Stays current with digital and social media platforms, design and marketing trends

Leads day-to-day design and production stand up

Participates in recruiting and performance management

Mentoring and guiding creatives, accountability for growth


Communications and brand activation, brand guidelines, collateral systems, identity design, experiential design, branded environments, development of brand systems, environmental design, exhibition design, packaging design, motion design, email campaign design, art direction, marketing, naming, tag-line development, advertising, book design, annual report design, direct mail design, editorial design, advertising campaigns, data visualization, information design, packaging design, video art direction, web design, way-finding and signage design, social media, surface pattern design


Abbott Laboratories, Andersen Global, Anti-Defamation League, AXA Advisors, BP, CDW, Common Threads, DePaul University, Discover Financial Services, Fujitsu, Heartland Health Centers, Hospira, International Interior Design Association (IIDA), Illinois Poison Center, Jewish Community Centers of Chicago, McDonald’s Corporation, The Milwaukee Public Museum, The Museum of Science and Industry, PCC Community Wellness Centers, Philips, SWC


Interiors & Architecture, Arts & Culture, Museums, Banking & Finance, Design & Architecture, Health + Wellness, Education, Civic & Public, Fashion & Beauty, Food & Drink, Healthcare, Retail, Hospitality & Leisure, Professional Services, Technology, Publishing, Real Estate, Manufacturing & Industrials, Non-Profit