Identity Design
Industry Luxury, Real Estate, Development
Client Moore Construction

Moore Construction is a luxury home builder on the East Coast. Looking to build brand awareness, a consistent visual identity and messaging needed to be created that communicated the luxury and exclusivity of Moore’s product and service. Because this is appealing to clients looking for custom luxury homes. All communication pieces need to reflect that in every aspect; from the name, logo, tagline, messaging, printed materials and online recognition.


The first deliverable created was a new tagline that connected the impeccable craftsmanship that goes into every project. Makers of Fine Homes was developed.

By using the name “Makers” we connected it to the movement that values work created by skilled artisans. The identity created is a contemporary nod to the classic stamping style that would be used when a piece of work was completed. The mark also allows for expandability in pulling out the “M” as an art element and symbol that is easily identifiable on different mediums. The mix of serif and san serif reflects a mix of classic with modern sensabilities.