Environmental Design
Event Activation
Team Marketing and Design
Industry Architecture & Design, Organization
Company IIDA
Design Tours

When thousands of designers and manufacturers gather each year to Chicago at the Merchandise Mart for NeoCon, one of the largest design events in the world, it means an intense flurry of people and events. The International Interior Design Association decided to be part of the experience from the outside. Meaning, the opportunity presented itself to part of the Boardwalk experience just outside the building, where attendees were given the chance to unwind with a drink or snack at the vintage Volkswagon beetle. Along with creating some brand awareness, we took it a step father with design tours to some of the city’s most fascinating and new places. Creating an experience that went beyond the walls of a building, while still be connected. A Chicago Trolley was wrapped with the IIDA brand and took visitors throughout the city to different locations to get a behind the scenes look at new projects led by the Architects and Interior Design Professionals that created them.